by Valerie | Feb 6, 2013 | Marketing
Recently I had dinner with a friend of mine who is in the process of writing a book. She has worked on and off in journalism for many years, so I’m sure the book is going to be a good one. We met before are monthly meeting for a polymer clay guild meeting,...
by Valerie | Jan 15, 2013 | Marketing
Many small business owners don’t spend much time online, much less on social media. This is why many small business owners don’t see the value in investing to market online, whether with time or money. If you are one of these business owners, I would...
by Valerie | Jan 21, 2012 | Marketing
Some people will start building an email list in their email account, such as Outlook. This is OK if you have only 15 or 20 people to email but when you start getting more and more prospects this can be a big problem. For one, if you try to email hundreds of people...
by Valerie | Oct 17, 2011 | Marketing
There are many reasons, but let’s look at seven reasons why its important for the small brick and mortar business. On of the most important reasons is 1. Capturing Visitors – You’ve put tons of work and or money into your website. If you’re not capturing...
by Valerie | Sep 24, 2011 | Marketing
Having a “list” with a fantastic series of autoresponders and broadcasts that you update regularly is great, but if there’s no one on your list, you’re not going to be making many sales. You need to build your list – and list-building is a specialty in and of itself....
by Valerie | Sep 23, 2011 | Marketing
I’ve mentioned email newsletter briefly before. This is so important, that I’m going to do a series on Email Marketing and how it can help your business. The major difference between email marketing and the other marketing methods is that people opt-in – or choose –...
