by Valerie | Aug 18, 2014 | Marketing
What is a customer avatar? It is a picture, a dossier of your ideal client. This can be a difficult task, because many people feel like they are limiting themselves by doing this. If it makes you feel any better, you can have two but I wouldn’t go to more then three....
by Valerie | May 18, 2013 | Social Media Platforms
Have you started a business Facebook page, but post sporadically and only have a few followers with little engagement? Or have to set up a LinkedIn profile, but haven’t finished filling out all the sections, haven’t bothered to connect with anybody and...
by Valerie | Jan 15, 2013 | Marketing
Many small business owners don’t spend much time online, much less on social media. This is why many small business owners don’t see the value in investing to market online, whether with time or money. If you are one of these business owners, I would...
