Some say that if you own a local brick and mortar business and expect to be in business in five years, you MUST have an online presence. And that doesn’t just mean a web site. Even if you’re not a techie, and don’t use any social media tools in your personal life, it’s vital for you businesses life. Trade publications are writing about it too, here is an article written for the insurance industry. You may not read blogs, have a Facebook or Twitter account and have never heard of Pinterest, the hot new kid on the block, but one or all of these can greatly benefit your small local business. The platform you need depends on your business goals and your target market. One thing that benefits every business is a list of email address and sometimes mobile numbers. In addition to your business goals, your ideal customer will determine which social media platforms are best for you. If you can’t afford to hire a social media expert, or a marketer, it would be a safe bet to start a Facebook page and an email list. The links will take you to previously written articles, and I will address this more in future posts. In the meantime, check the links in this post and leave your questions in the comments or in an email, so I’ll know better how to serve you in the future.