When facebook introduced timelines they were appealing to their audiences’ appetite for the visual. Prior to that the more advanced business pages had a sidebar packed with information. One thing that’s not allow on the new timeline, but I continue to see is a web address (url) and calls to action. There are other way to accomplish this thru custom tabs and other optimizations, but that’s a topic for another discussion.
For our purposes in this post, I want to talk about the practice of changing your timeline cover. Even if its branded, you’ll want to consider changing it periodically and the holidays are a perfect time for that. Whether you want to acknowledge Hanukkah, Christmas or Kwanzaa or all of the above, you can make or have a custom timeline cover made. If you don’t add a year to it, you can use it for a few years. Other holidays you might want to consider, Valentines Day, Easter, Patriotic holidays, holidays specific to your country, etc, you get the picture. Or perhaps you want to make them change with the seasons Spring, Summer, Fall, Winter. This keeps your page fresh and engaging for your followers. If you want to do one this Christmas, here’s a starting point, or contact me for a custom timeline cover.
Another thing to consider with your timeline cover, is does it convey emotion or a message with the images used? Keep this in mind when you design your cover or when giving instructions to a designer. What emotion, message or action are you trying to convey. This will determine what images you use and where they are places. While, text is not encouraged, you can still use it if done carefully & sparingly and avoiding the TOS violations mentions earlier.
Did you find this post helpful or do you just have more questions? Use the comment
Not sure what you want to convey, have a timeline question? Post a comment in the box below the answer to your question may help someone else or become the topic of another post. You may also contact me privately. If you’re reading this during a holiday season, Happy Holidays.