by Valerie | Aug 18, 2014 | Marketing
What is a customer avatar? It is a picture, a dossier of your ideal client. This can be a difficult task, because many people feel like they are limiting themselves by doing this. If it makes you feel any better, you can have two but I wouldn’t go to more then three....
by Valerie | Nov 28, 2013 | Email Marketing
Email World 2013 I love learning, so when the opportunity to go to San Diego to hear the latest in email marketing from people who use it in their business and from a variety of email service providers presented itself I took the plunge. While the event itself...
by Valerie | Feb 6, 2013 | Marketing
Recently I had dinner with a friend of mine who is in the process of writing a book. She has worked on and off in journalism for many years, so I’m sure the book is going to be a good one. We met before are monthly meeting for a polymer clay guild meeting,...
by Valerie | Oct 18, 2012 | Social Media Platforms
Here are two typical scenarios for small businesses and Facebook pages that I have observed. One the owner of the local business is busy, doesn’t do social media in their personal life so they don’t see the value of having a Facebook page for their...
by Valerie | Jul 14, 2012 | Website
Several years ago if your business had a website that was probably enough and it would be easily found as there wasn’t much competition. Now a days if you just have a static website it is the equivalent of a business card. What do you do with the business cards you...
